SOCIAL MEDIA STRATEGY PROJECT „SPHERES JEWELRY“

As part of a social media course, I developed a complete social media and marketing strategy for a fictional company. This project covers every key aspect of brand communication, including brand identity, purpose, vision, mission, and values, as well as corporate design elements like colors, logo, and typography.

Additionally, the strategy includes a competitive analysis, keyword research, SMART goals, target audience analysis, and a detailed social media plan across platforms such as Instagram, Facebook, Pinterest, and TikTok. The project also features a content strategy, influencer campaign, earned media initiatives, and advertising concepts, ensuring a well-rounded marketing approach.

You can find my project HERE.

CONTENT CREATION FOR PSYCHOLOGY & SHADOW WORK

For this project, I developed and managed content for a client in the field of psychology, counseling and shadow work.

My work included video editing, post-production and the creation of social media posts. Additionally, I created a content timetable and strategized ways to maximize reach and engagement.